Social media marketing for Estonian clothing brand.

SAFU makes handmade high-quality cotton towel and waffle ponchos, hoodies and accessories ideal for lounging at home, enjoying a day at the beach, or indulging in a sauna experience. The company prioritizes quality craftmanship and each item is designed and crafted in Tallinn, Estonia.

Our role was to transform SAFU's social media presence by developing a new visual style specifically tailored for the brand's social media channels.

Additionally, we devised a social media strategy and currently oversee platform management on a monthly basis. This monthly social media management includes content creation, including posts, stories, and reels, as well as photography and Meta Ads.